Display video for bareMinerals, the leading mineral makeup company. Using only a limited palette of pink, black and white and no imagery except the foundation pot, my challenge was to communicate the philosophy behind the brand and what makes their foundation so unique.
Redesigned the website to align it with the Force of Beauty campaign look and feel. This entailed a colour shift from pink overkill to a more sophisticated darker palette. We also used this opportunity to simplify the homepage and make key features like "find a boutique" and "shadefinder", more prominent by giving them their own feature modules under the main promo area (they had previously been hidden as text links in the footer).
Oscars Night email design, and "Share the Love" friends and family event logo and email design.
Logo lockup and treatment for the national tour. I created a music festival poster type layout with the names of the cities and their icons. It was used on the vans, T-shirts, landing page, emails and social media. The design has since been used as a template for bareMinerals tours taking place in the EU.