ISSUU, the digital publishing platform, needed a series of house ads to promote their services and encourage publishers to sign up for the premium publishing plan. The ads live on the homepage of the site, in the main feed.
The first ad shows how environmentally friendly it is to publish with issuu, because it saves trees. The second ad encourages publishers to sign up for a 2 week trial. The image of the couch helps communicate that issuu goes to great lengths to understand and care for its publishers. Also, by using issuu, publishers have access to statistics and can learn useful information about their readers. I searched through issuu publications to find the right imagery, and made sure the sources were credited in the ads.
Ad for the print and digital editions of Creativ magazine. The text-only ad was designed to stand out in this predominantly visual publication.
These ads aim to encourage publishers to go premium, and encourage readers to log in so you get better recommendations.