Art Direction
Once a year, the world’s most influential and interesting people come to TED in Vancouver, BC. They gather for a mind-blowing immersion in extraordinary ideas that shape our world. Now everyone can go to TED as a special live experience at select cinemas. Our task was to establish TED Cinema Experience as a can’t-miss event and invite a worldwide audience to be part of TED. Click to watch the trailer video below:
We developed campaign messaging and visual style, a teaser trailer, and additional support assets to help spread the word of this unique event to everyone from the unaware to dedicated advocates. The campaign ran in theaters preceding feature films, on social networks, and email.
We found inspiration in something Chris Anderson shared : Listening to TED Talks is like having your brain rewired. It will change you personally. To illustrate this personal transformation, we used close-up shots of TED audience members and their reactions, along with quotes like "My world shifted".
The trailer has received over 1M views on Facebook in the first week across the globe, and millions more in select US cinemas.
10K subscribe to the TED Cinema Experience newsletter.