ISSUU, the digital publishing platform, wanted to improve their customer communications, in particular their email creative and the new publisher onboarding newsletters.
An audit of all the emails revealed inconsistent design language and no sense of what type of email it was, if it was a billing or customer support email, for instance. We needed an email template system that used the new UI and reflected the standards of the brand book. I used mindmapping tools, plotted user flows and timelines with existing marketing data and created an extensible template system that embodies the ISSUU brand identity.